50 Years in Aizu|SIGMA

https://youtu.be/I3lO7qVP5VQ All of SIGMA’s exceptional lenses, cameras and accessories are produced in our sole production base in Aizu, Japan. The year 2023 marks the 50th anniversary of the Aizu factory’s opening on November 2, 1973. The factory and its employees are the cornerstone of our reputation, a testament to our growth, and the source of […]

SIGMA Art vs Contemporary

Ever wondered what the real-world differences are between Sigma’s Art and Contemporary lenses, and which one might suit you better? Tim from Sigma UK breaks it down in this on-location comparison video. https://youtu.be/sdMS82pP7YQ

Five reasons why you should buy the SIGMA 50mm F1.4 DG HSM | Art

In the market for a 50mm prime? Find out why we think the SIGMA 50mm F1.4 DG HSM | Art is the best option on the market. https://www.youtube.com/watch?v=XsEEfcgZ4WM Featured product / Featured product / 50mm F1.4 DG HSM | Art This full-frame standard prime for DSLR cameras is one of the best-respected ultra-wide-aperture 50mm lenses […]

SIGMA 85mm F1.4 DG DN | Art – Perfect Portraits with Tom Calton

Find out why portrait photographer Tom Calton loves the SIGMA 85mm F1.4 DG DN | Art and why he thinks it’s the best 85mm optic available on the market. https://youtu.be/uV1Ghy5QPlM Featured product / Featured product / 85mm F1.4 DG DN | Art With a perfect focal length for portraits, the multi-award-winning SIGMA 85mm F1.4 is […]

Full-frame SIGMA fp and 14mm F1.8 DG HSM | Art reach the edge of space!

What do you do with the smallest and lightest full-frame camera ever built and the brightest ultra-wide angle 14mm lens on the market? You send them to the edge of space of course! This 4K UHD 12-bit RAW video and 24.6MP stills makes for some of the most impressive imagery ever captured from the upper […]

SIGMA 70mm F2.8 DG MACRO | Art – Ines Mondon

“I love to capture the beauty I find in the single moment. I want to show the view of my world. Through my photography I can capture a single fleeting moment of fantasy. The emotion and the mood of the moment are held delicately, forever, and that is magic.” – Ines Mondon, Nature photographer. Razor […]

Astrophotography with the SIGMA 14mm F1.4 DG DN | Art – Jack Fusco

Discover the SIGMA 14mm F1.4 DG DN | Art and find out why it is the ultimate wide-angle lens for Astrophotography. Join professional photographer Jack Fusco as he travels to the Alabama Hills, California to capture out of this would Astro images. https://youtu.be/krcIdNEn9js Featured product / Featured product / 14mm F1.4 DG DN | Art […]

Mindful Photography – SIGMA 50mm F1.4 DG DN | Art

With their trusty SIGMA 50mm F1.4 DG DN | Art in tow, photographer Maike Wittreck sets off into the forest to escape from the bustle of daily life. A true all-round optic that is ideal for portrait, wedding, street, landscape and family photography. Improving on the already impressive 50mm F1.4 DG OS HMS lens for […]

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