Alex James is a leading, London-based, fashion and celebrity stills photographer and film-maker. Over the past 20 years he has shot campaigns for with a wide range of leading fashion brands and fashion houses. He talks about why he’s such a big fan of his 35mm, 50mm and 85mm F1.4 art primes for stills and […]
In the market for a 50mm prime? Find out why we think the SIGMA 50mm F1.4 DG HSM | Art is the best option on the market. https://www.youtube.com/watch?v=XsEEfcgZ4WM Featured product / Featured product / 50mm F1.4 DG HSM | Art This full-frame standard prime for DSLR cameras is one of the best-respected ultra-wide-aperture 50mm lenses […]
Follow Holly on an in-studio and on-location fashion shoot in Brighton and find out how she crafts her shots and chooses her lenses. https://youtu.be/kn6Th8tMj8Q
Cinematographer Oliver Walton share his thoughts on why he used SIGMA lenses on this BAFTA award winning short, 73 Cows. When prepping for the 73 cows documentary, we knew we didn’t have any outside resource to hire expensive cine lenses. So the decision we made was to use my existing lenses which include the SIGMA […]
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