Perfect portrait lenses | Leading fashion pro Alex James on why he switched to SIGMA Art primes

Alex James is a leading, London-based, fashion and celebrity stills photographer and film-maker. Over the past 20 years he has shot campaigns for with a wide range of leading fashion brands and fashion houses. He talks about why he’s such a big fan of his 35mm, 50mm and 85mm F1.4 art primes for stills and […]
Five reasons why you should buy the SIGMA 50mm F1.4 DG HSM | Art

In the market for a 50mm prime? Find out why we think the SIGMA 50mm F1.4 DG HSM | Art is the best option on the market. https://www.youtube.com/watch?v=XsEEfcgZ4WM Featured product / Featured product / 50mm F1.4 DG HSM | Art This full-frame standard prime for DSLR cameras is one of the best-respected ultra-wide-aperture 50mm lenses […]
Master fashion photography: behind the scenes with pro fashion and portrait photographer Holly Wren

Follow Holly on an in-studio and on-location fashion shoot in Brighton and find out how she crafts her shots and chooses her lenses. https://youtu.be/kn6Th8tMj8Q
“73 Cows” with the SIGMA | Art lenses by Oliver Walton, of Fix 8 Films

Cinematographer Oliver Walton share his thoughts on why he used SIGMA lenses on this BAFTA award winning short, 73 Cows. When prepping for the 73 cows documentary, we knew we didn’t have any outside resource to hire expensive cine lenses. So the decision we made was to use my existing lenses which include the SIGMA […]
The Light Keeper | An interview with Tamas Levardi

We caught up with filmmaker Tamas Levardi as he premieres his latest short film ‘The Light Keeper’, shot entirely on the SIGMA 20mm F1.4 DG HSM | Art and SIGMA 50mm F1.4 DG HSM | Art. His film explores the struggles and finding your own path as a creative and searching for “the light”. A […]
Meet the master of strobe-lit automotive photography!

I’m Ian, and I photograph beautiful cars in my spare time when I’m not doing my day job as a UX Designer. I’m a dual citizen of the UK and US, and currently live in Los Angeles. I spent most of my life in the UK, but moved to the States about 16 years ago. […]