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Perfect portrait lenses | Leading fashion pro Alex James on why he switched to SIGMA Art primes

Perfect portrait lenses | Leading fashion pro Alex James on why he switched to SIGMA Art primes

Alex James is a leading, London-based, fashion and celebrity stills photographer and film-maker. Over the past 20 years he has shot campaigns for with a wide range of leading fashion brands and fashion houses. He talks about why he’s such a big fan of his 35mm, 50mm and 85mm F1.4 art primes for stills and film-making.

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