Perfect portrait lenses | Leading fashion pro Alex James on why he switched to SIGMA Art primes
Alex James is a leading, London-based, fashion and celebrity stills photographer and film-maker. Over the past 20 years he has shot campaigns for with a wide range of leading fashion brands and fashion houses. He talks about why he’s such a big fan of his 35mm, 50mm and 85mm F1.4 art primes for stills and […]
“73 Cows” with the SIGMA | Art lenses by Oliver Walton, of Fix 8 Films
Cinematographer Oliver Walton share his thoughts on why he used SIGMA lenses on this BAFTA award winning short, 73 Cows. When prepping for the 73 cows documentary, we knew we didn’t have any outside resource to hire expensive cine lenses. So the decision we made was to use my existing lenses which include the SIGMA […]