Britain’s best landscape locations for photographers – EPISODE 2: The Peak District

Follow Tim through this series of videos as he sets out to find Britain’s most picturesque spots for landscape photographers. In our second episode, he travels to the Peak District to visit three amazing locations. As always, he’s up against the clock with just one day to get the best images he can! https://youtu.be/w-usIFzs4Pghttps://youtu.be/JWEbRMHKGbQ Featured […]

30 Minutes with SIGMA CEO Kazuto Yamaki

Join SIGMA UK for this fascinating interview with SIGMA CEO Kazuto Yamaki. Find out more about the man behind SIGMA, including his taste in music, his favourite photographers, why he insists SIGMA remains a ‘made in Japan’ brand. There’s also a tasty teaser about a new telephoto lens that is completely unique in the market. […]

Introducing four ultra-sharp F1.4 crop-sensor primes for Canon RF Mount

If you’re an APS-C Canon RF user, SIGMA’s four F1.4 primes are a must-own. Not only are they ultra-sharp, affordable, compact and have rapid AF, but their F1.4 apertures deliver a very shallow depth-of-field and fast low light shutter speeds. They are a 16mm, 23mm, 30mm and 56mm, covering all the most useful prime lens […]

The ULTIMATE JDM Experience – Daikoku PA (POV 4K Photoshoot)

Join Sigma Creator Ethan Castelete as he enters the heart of Japan’s Underground Car scene, at one of the most famous car meet spots in the world, the Daikoku Parking Area. Located on the outskirts of Yokohama, Japan, the Daikoku Parking Area is a renowned gathering spot for car enthusiasts. This highway rest stop features […]

Meet the Sigma BF

Find out why the new Sigma BF is one of the most iconic mirrorless cameras of its generation. With a 24MP sensor, 6K video and 230GB built-in storage, this revolutionary full-frame camera combines outstanding ergonomics with powerful imaging features for a better photographic experience. https://youtu.be/4UyqoKJQ0WU EQUIPMENT USED BF

SIGMA 2025 | Aizu, Japan

The latest instalment of Sigma Aizu, Japan captures the essence of Sigma’s Aizu factory—the heart of its craftsmanship and identity. Directed by Yu Yamanaka, who previously brought Made in Aizu to life, this film marks his return a decade after the original three-part series: Chapter I (2012), Chapter II (2014), and Chapter III (2015). With […]

About Love | Film by Kanamé Onoyama | Sigma Cine Aizu Prime Line

https://youtu.be/FNUUkBGKSBU About Love Filmed by Kanamé Onoyama Love is a universal theme, yet it takes countless forms. In this project, I aimed to capture its essence through a sequence of short, emotionally impactful scenes within a five-minute film. This was more than just a lens performance test—it was an exploration of how the lens would […]