Popularity or Authenticity? – Steve Gosling

POPULARITY OR AUTHENTICITY? by Steve GoslingPhotographer Over the next 18 months, I’ll be sharing a series of blog posts for SIGMA exploring my thoughts and views on photography – what drives me, what inspires me, and how I approach image-making. To start, I want to address a fundamental question: who do I take photographs for? […]

Venice: A City of Contradictions – Steve Gosling

Venice: A City Of Contradictions by Steve GoslingFine Art Photographer Over the next 18 months, I’ll be sharing a series of blog posts for SIGMA exploring my thoughts and views on photography – what drives me, what inspires me, and how I approach image-making. This is the second in the series about a recent trip […]

Sustainability

Sustainability VISION Our vision is a better present and a better future for society, the environment and people all around the world.     HAPPY MOMENTS We strive to create products for Happy Momentsand contribute towards a better, more sustainable world. Whenever people are happy, they want to hold on to that moment forever.We strive […]

Announcing the speaker line-up for The Photography and Video Show 2025

Meet the speakers Get inspired by an exiting line-up of photographers and elevate your skills on the Sigma stand. Victoria Hillman / Link Instagram Youtube Victoria is a Zoologist, photographer, artist, writer, speaker, guide and photographic judge. She specialises in macro photography, emphasising ethical practices and the importance of smaller species. Victoria has judged international […]

The ULTIMATE JDM Experience – Daikoku PA (POV 4K Photoshoot)

Join Sigma Creator Ethan Castelete as he enters the heart of Japan’s Underground Car scene, at one of the most famous car meet spots in the world, the Daikoku Parking Area. Located on the outskirts of Yokohama, Japan, the Daikoku Parking Area is a renowned gathering spot for car enthusiasts. This highway rest stop features […]

Meet the Sigma BF

Find out why the new Sigma BF is one of the most iconic mirrorless cameras of its generation. With a 24MP sensor, 6K video and 230GB built-in storage, this revolutionary full-frame camera combines outstanding ergonomics with powerful imaging features for a better photographic experience. https://youtu.be/4UyqoKJQ0WU EQUIPMENT USED BF

SIGMA 2025 | Aizu, Japan

The latest instalment of Sigma Aizu, Japan captures the essence of Sigma’s Aizu factory—the heart of its craftsmanship and identity. Directed by Yu Yamanaka, who previously brought Made in Aizu to life, this film marks his return a decade after the original three-part series: Chapter I (2012), Chapter II (2014), and Chapter III (2015). With […]