Sustainability

VISION

Our vision is a better present and a better future for society, the environment and people all around the world.

HAPPY MOMENTS

We strive to create products for Happy Moments
and contribute towards a better, more sustainable world.

Whenever people are happy, they want to hold on to that moment forever.
We strive to help give shape to these innumerable moments of happiness
so that they will stay with us, even if the times and technologies may change.
That is what we regard as our mission: happy moments.

In order to achieve our vision, all our activities rest on the following three principles.

Expanding the potential of photography and video by creating outstanding products that combine beauty, innovation, quality and performance.
Building mutually stimulating, sincere relationships with our customers, business partners and local communities by conducting business in a way that builds trust and goodwill.
Contributing towards a better society and to a better future by creating an environment in which all our employees and business partners can work safely and with peace of mind.

VALUE

We act according to six promises to fulfil our vision.

1. Consideration for the environment

We continuously adopt and invest in more environmentally-friendly facilities and equipment in order to help achieve a more sustainable world.
In addition to complying with respective laws and regulations, we constantly update the knowledge and technology needed to realize concrete actions.

2. Absolute respect for human rights and diversity

All of our business activities, as well as those of our partners, are built on sincere respect for human rights and diversity.
We do not tolerate any kind of discrimination or exploitation based on ethnicity, age, gender, sexual orientation, nationality, disabilities, religious beliefs, cultural background, social status or other attributes.

3. Contributing towards society and culture

As part of the photography technology industry, we believe in the importance of a rich, diverse culture and in the universal happiness of all people. We wish for peace and stability throughout the world and believe in the strength of humanity and justice.
As a global actor, Sigma is mindful of its social duties and dedicated to fulfilling its cultural and humanitarian responsibilities.

4. Compliance with laws and regulations

In addition to complying with all local laws and regulations, we conduct our business activities according to high moral and ethical standards and in a way that repays the trust and cooperation offered to us.
We wish to act within a free and open environment that follows the principles of fair trade and fair competition.

5. Supporting regional development

We actively support and take part in the economic, social and cultural development of the regions in which our business is based.
We strive for fruitful, cooperative relationships that explore and create new and universal values while respecting regional needs, customs and situations.

6. Sustainable, fulfilling employment

We regard sustainable, fulfilling employment as the foundation of our business and provide – and constantly improve – a safe and healthy work environment for all our staff.
Further, we support the growth of our employees by providing ample opportunities to study new technology and widen their knowledge, skills and experience.

SIGMA’S FOUR CORE INITIATIVES FOR BETTER SUSTAINABILITY

1. Contributing towards a low-carbon society

Approximately 40% of the plastic components used in products are now made from biomass-derived polycarbonate resin instead of petroleum-based resin (announced in April 2025).
LED lights used in some facilities as well as in parking lots and along roads at our Aizu factory
Active adoption of energy-saving measures (e.g., high-efficiency air conditioning, server shutdowns at night, etc.)
Implementation of measures to reduce GWP (Global Warming Potential)
Kawasaki head office built with high greening rate and in consideration of the surrounding environment
Reduction of electricity use and carbon emissions by shifting from on-site to public cloud services
Active adoption of equipment and machinery by carbon-neutral manufacturers
Partnering with environmentally-conscious logistics companies (e.g., delivery planning based on direct connections, minimum number of flights, etc.)
Participation in initiatives to reduce carbon dioxide emissions, such as the partial use of sustainable fuels and carbon credit offsetting, with efforts to obtain certification for these actions.

2. Reducing our environmental impact and realizing a low-waste, recycling-oriented society

Sigma head office is ISO14001 certified (an environmental management standard to minimize negative effects)
Strict compliance with leading regulations and directives around the world, including RoHS and REACH
Establishment of standards for managing chemical substances contained in products, and propagation of these standards in all relevant divisions
Appropriate sorting and disposal of industrial waste
Active use of recycled materials in various processes at our Aizu factory
Active adoption of less-harmful paints and main materials
Highlighting long product life as an added value in the promotion of our products
Move towards paperless methods for internal and external communication (e.g., using tablets instead of print-outs, adoption of cloud and online sharing tools, etc.)
Plant-based vegetable inks for printed matter
Reducing the necessary number of parts and materials through continuous reassessment
Active reuse of materials and fixtures for trade shows and exhibitions
Simplifying and minimizing the use of synthetic materials (e.g., in product packaging)
Capital investment for a power-saving system using geothermal heat from groundwater

3. Respecting human rights and diversity, and fostering an inclusive society

Conducting human rights due diligence for our supply chain
Anti-harassment and harassment prevention training
Initiatives and projects to promote women’s empowerment
Encouraging male employees to take childcare leave
Diversity- and inclusion-based approach to all corporate communication materials
Respecting and understanding cultures, customs and values in different regions and countries around the world
Explicit adherence to laws and regulations, as well as prohibition of any association with anti-social groups, as part of all our agency contracts
Providing a safe and pleasant work environment for all employees

4. Contributing positively to society, culture and local communities

Continued support of Médecins Sans Frontières Japan as a corporate partner since 2007
Continued donations of 3% of our online store sales to Médecins Sans Frontières Japan
Additional immediate donations to the Médecins Sans Frontières’ Emergency Team to help with international crises, such as the earthquake in Syria and Turkey or the war in Ukraine
Contribution to the disaster relief fund for the 2011 Great East Japan Earthquake and Tsunami (donation made to the Fukushima office of the Japanese Red Cross Society on April 21, 2011)
Financial support for the full restoration of the Tadami Line in Fukushima Prefecture, which was damaged in the 2011 Great East Japan Earthquake and Tsunami
Continued sponsorship of the Kyotographie International Photography Festival and related satellite event KG+ since 2017
Financial support for the restoration of the Seated Healing Buddha statue of Enichi-ji Temple in Bandai, Fukushima
Continued donations to the Bandai City Social Welfare Council twice a year

ABOUT

STEVE GOSLING
Photographer

Steve, a passionate photographer since childhood, finds joy in black & white landscape and travel photography but refuses to be confined to any single genre. Constantly challenging himself, he brings his unique vision to diverse subjects, always striving to grow as an artist. His work has been published globally in books, magazines, and exhibitions, earning numerous awards. However, his greatest pride comes from 28 years of inspiring and mentoring photographers worldwide through his writing and workshops.

STEVEGOSLINGPHOTOGRAPHY.CO.UK
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EQUIPMENT USED

ART
85mm F1.4 DG DN