SIGMA Corporation (CEO: Kazuto Yamaki) is pleased to announce that it is exhibiting at IBC 2024 (Amsterdam RAI / Hall 12-12.D55), a professional imaging equipment exhibition in Amsterdam, the Netherlands, which opens from 13 September to 16 September. This year, under the theme of “Rediscovery”, the SIGMA booth will include a range of features that will enable visitors to rediscover the creative potential of the acclaimed SIGMA CINE LENS series.
At IBC 2024 visitors will for the first time be able to get hands-on with a prototype of a SIGMA autofocus cinema lens based on the 28-45mm F1.8 DG DN | Art, a popular optic with film-makers. Currently under development, this fast-aperture cine zoom is equipped with features including a focus ring with distance indicator, a click-free aperture ring, and compatibility with Φ95mm matte boxes.
The entire SIGMA CINE LENS lineup, consisting of the FF High Speed Prime Line, High Speed Zoom Line, FF Zoom Line, and FF Classic Prime Line, will be on display at IBC 2024. All products will be available to try in a dedicated testing space, and SIGMA’s team of experts from around the world will be on hand to answer your questions.
A lounge that serves as a base for this year’s “Rediscovery” theme, as well as a café counter that doubles as a testing space, are included in this year’s booth. The lounge can be used as a home base for both visitors and SIGMA to share information on products and production, exchange ideas on business and photography, and more.
The “Shot on SIGMA” corner features the much-discussed and award-winning films shot using SIGMA CINE LENSES. Visitors can also view a new demo reel for the “Classic Art Prime” range of optics, which showcases the unique expressive character of uncoated lenses and the creative possibilities they can offer
The “Made in Aizu, Japan” corner showcases a range of internal and external component parts as well as a number of unpainted lenses to reveal the premium build quality and expert craftsmanship of SIGMA products. All SIGMA lenses are built to the very highest standard at SIGMA’s sole production site in Aizu, Japan.
A small party is being held at the SIGMA booth on the first day of the exhibition (13 September) from around 4:30pm. For more details, please ask SIGMA staff at the booth on the day.
IBC is the world’s leading content and technology event and your opportunity to connect with over 43,000 broadcasters, content owners, rights holders and service providers from 170+ countries in Amsterdam.
Energising the market, enabling content everywhere, and exploring new trends, IBC brings together the creative, technology and business communities to collaborate, learn and unlock new opportunities.
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